Signal

A conference on data, AI and engineering

OVERVIEW

Signal is a technology conference centered on data engineering, artificial intelligence, and modern data systems. The event brings together engineers, researchers, and industry experts to share ideas and explore the future of data-driven innovation. The full brand identity spans a logo, program booklet, website, and merchandise designed to work cohesively across print and digital.

The visual identity is built around modular square elements inspired by digital structures and data blocks. A bold typographic system and a high-contrast color palette of neon green, black, and electric blue organize the program and create a sharp, modern aesthetic across all materials.

DELIVERABLES

Logo
Program Booklet
Website
Merch

SOFTWARE

Adobe In Design
Adobe Illustrator
Adobe Photoshop
Figma
Jitter

COURSE

Advance Typography

COMPLETED

Fall 2025

MOODBOARD

The moodboard focused on bold typographic systems, modular grid patterns, and high-contrast color combinations. Digital structures, data visualization aesthetics, and pixel-based compositions shaped the overall visual direction of the project.

PROGRAM

The program booklet was designed to guide attendees through four days of talks, workshops, and exhibitions. A color-coded track system and clear typographic hierarchy make it easy to navigate sessions across multiple halls and find what matters most.

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